Everyday Examples

Here are some lists of examples that can help you see if and what projects will add value to your business.

New Product Launch Turnarounds

Turnkey go-to-market expertise for real estate assets, private equity, new fund launch, new education software launches, start ups

- Asset and product line make up recommendations

- Brand development for new products and assets

- Competitive intelligence and research

- Pricing and positioning recommendations

- Pre-launch sales achievements

- Sales team interview, test, and hiring help

- Complete marketing kit (digital, print, video)

- Investor reporting tools for sales and marketing updates

Go To Market, Market Ready, Marketing Content

- Develop logo or product brands and taglines

- Create company positioning statements

- Create graphics

- Create animations and videos for use

- Create arsenal of messages & content

- Create quarter by quarter content

- Develop calendar of messages for internal team

- Train on how to "drip" messages to keep traffic and inquiries high, quarter by quarter

Business Health Measurement. Measure, Quantify, Strategic Plans

- Asset of business sale strategic plan

- Capital calls and investment development -Prep work

- Annual reporting - beautiful books, videos, & decks

- Complete strategic planning for business growth, business turnaround, or acquisition targeting

- Cross-functional consulting work for strategic planning Weekly sales and marketing reports

- Monthly traffic and lead gen analysis

- Report on where customers are coming from

- Report on competition and their customer's characteristics

Reputation Management, PR, Corporate Communications

Correct erroneous or brand-bashing public comments
Clean internet and improve digital reputation & footprint
Complete public relations strategist and consulting
Crisis Management
Acquisition, new business, and divestiture announcements
Media relations and intermediary
Customer satisfaction boosting and tactical use tools
Positive review acquisition and usage for sales
Negative review clean, fix, removal

Customer Data

Health check - deep dive into health, stickiness, or gaps with customer base
Find New Leads
Scrub, Clean, Update & Organize Customer Data
Enter New Customer Data
Create Customer Relationship Database
Segment Customer Data
Integrate Customer Data into Sales & Marketing Software
Upload, Clean, & Organize Salesforce.com
Upload, Clean, & Organize Constant Contact, MailChimp, etc
Look back and look forward customer data assessment

Marketing & Sales Software

- Create baseline templates for use with any marketing or sales software

- Create content library and inventory

- Create calendar of usage

- Train on usage of various software packages

- Help integrate 2 or more software packages (technical)

- Give 3rd party access of leading CRM for intermittent marketing needs

- Give 3rd party access of leasing business analytics for intermittent business data analysis needs

Customer & Market Events

- Event budget planning and forecasting

- Appointment setting with customers at upcoming events

- Virtual event plan, invitation, oversight, and follow up tools

- ZOOM usage and rollout strategy for customer touches

- Event setup and booth attendance

- Customer research testing & meetings at events

- Event marketing

- Event onsite management - start to finish logistics

Websites

- Update websites to make them AI/AEO ready

- Create websites

- Add to websites

- Create microsites

- Create landing pages for sales or marketing

- Create video and animations for websites

- Develop SEO

- Create backlinks for websites to increase SEO

- Create social media content & media

- Manage Google My Business sites

- Manage Google Ads, Bing Ads, FB Ads, etc.

- Create tracking and footprint ad

- Create geo targeting and geo

- Create content marketing & search engine marketing

- Move or migrate websites

Video, Animation, Drone, Tech Next

Video library creation
Video advertising creation
Virtual video creation and production
Animation creation
Drone footage - key states, locations (licensed)
Production and editing of video, animation, and drone for commercial use
Key customer video interviewing
Video creation for (internal) training
Marketing and sales deployment - emails, marketing, websites

Train, Templatize, & Scale

Marketing coaching and training
New marketing training
Sales team coaching, testing, training
New process training partner
Reorg communications, internal training, and process coach
Template creation for marketing processes
Template creation for sales processes
SOP manual and internal video creation
Training for software use in marketing and sales