Everyday Examples

Here are some lists of examples that can help you see if and what projects will add value to your business.

Business Health Measurement. Measure, Quantify, Strategic Plans

Asset of business sale strategic plan
Capital calls and investment development prep work
Annual reporting - beautiful books, videos, & decks
Complete strategic planning for business growth, business turnaround, or acquisition targeting
Cross-functional consulting work for strategic planning Weekly sales and marketing reports
Monthly traffic and lead gen analysis
Report on where customers are coming from
Report on competition and their customer's characteristics

New Product or Asset Launch, Turnarounds

Turnkey go-to-market expertise for real estate assets, private equity, new fund launch, new education software launches, start ups

Asset and product line make up recommendations
Brand development for new products and assets
Competitive intelligence and research
Pricing and positioning recommendations
Pre-launch sales achievements
Sales team interview, test, and hiring help
Complete marketing kit (digital, print, video)
Investor reporting tools for sales and marketing updates

Go To Market, Market Ready, Marketing Content

Develop logo or product brands and taglines
Create company positioning statements
Create graphics
Create animations and videos for use
Create library of marketing messages & content
Create quarter by quarter content
Develop calendar of messages for internal team
Train on how to "drip" messages to keep traffic and inquiries high, quarter by quarter

Reputation Management, PR, Corporate Communications

Correct erroneous or brand-bashing public comments
Clean internet and improve digital reputation & footprint
Complete public relations strategist and consulting
Crisis Management
Acquisition, new business, and divestiture announcements
Media relations and intermediary
Customer satisfaction boosting and tactical use tools
Positive review acquisition and usage for sales
Negative review clean, fix, removal

Customer Data

Health check - deep dive into health, stickiness, or gaps with customer base
Find New Leads
Scrub, Clean, Update & Organize Customer Data
Enter New Customer Data
Create Customer Relationship Database
Segment Customer Data
Integrate Customer Data into Sales & Marketing Software
Upload, Clean, & Organize Salesforce.com
Upload, Clean, & Organize Constant Contact, MailChimp, etc
Look back and look forward customer data assessment

Marketing & Sales Software

Create baseline templates for use with any marketing or sales software
Create library and inventory
Create calendar of usage
Train on usage of various software packages
Help integrate 2 or more software packages (technical)
Give 3rd party access of leading CRM for intermittent marketing needs
Give 3rd party access of leasing business analytics for intermittent business data analysis needs

Websites

Create websites
Add to websites
Create microsites
Create landing pages for sales or marketing
Create video and animations for websites
Develop SEO
Create backlinks for websites to increase SEO
Create social media content & media
Manage Google My Business sites
Manage Google Ads, Bing Ads, FB Ads, etc.
Create tracking and footprint ads
Create geo targeting and geo
Create content marketing & search engine marketing
Move or migrate websites from one domain to another
Combine websites & web content

Customer & Market Events

Event budget planning and forecasting
Appointment setting with customers at upcoming events
Virtual event plan, invitation, oversight, and follow up tools
ZOOM usage and rollout strategy for customer touches
Event setup and booth attendance
Customer research testing & meetings at events
Event marketing
Event onsite management - start to finish logistics

Video, Animation, Drone, Tech Next

Video library creation
Video advertising creation
Virtual video creation and production
Animation creation
Drone footage - key states, locations (licensed)
Production and editing of video, animation, and drone for commercial use
Key customer video interviewing
Video creation for (internal) training
Marketing and sales deployment - emails, marketing, websites

Train, Templatize, & Scale

Marketing coaching and training
New marketing training
Sales team coaching, testing, training
New process training partner
Reorg communications, internal training, and process coach
Template creation for marketing processes
Template creation for sales processes
SOP manual and internal video creation
Training for software use in marketing and sales