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A Fractional CMO is a senior-level marketing professional that can advance customer acquisition, fast-growth business units, sales team development and training, and overall company growth. Your firm and business can get executive experience without the full-time cost. It allows you to grow quickly without committing to a permanent marketing or sales structure.
The idea of a small/fast-growing or a mid-sized company hiring a fractional marketing or sales professional and executive is not new. Interim CFOs or COOs, for example, have been around for years. A fractional or interim CMO can bring incredible value to companies as the full scope of the organization takes its shape. Boathouse Row can provide this value to your private equity firm or business.
If you’re struggling with your marketing or sales ops, an interim or fractional CMO, Sales Ops, or Sales trainer can help you get the leadership you need without sacrificing anything from your current business.
What aspect of fractional or contract help do you need right now?
If you would like an objective but practiced opinion about your current marketing department, its processes, and initiatives, you might start with an audit. A marketing audit will provide clarity and offer insights to performance plans in a short timeframe and at a reasonable cost.
When you want to maximize the impact of limited or junior marketing resources but you want more 'skin in the game' than an agency. We have experienced C-level executive coach to mentor your company’s marketing leaders and help them make big things happen, quickly.
This CMO Exec model has the senior marketing pro act as a part-time executive addition to your staff, bringing a market-based perspective to crystallize strategy and manage implementation to drive growth.
For expertise in strategic plans for marketing and sales, we can help create an annual plan with measurement milestones along with quarterly and monthly templates and updates to makes sure your team is on track and tracking to performance KPIs.
When you need extra executive bandwidth to help with a strategic project's quality and timely completion, or to pass off an entire strategic project, we can help. Your CMO will make sure your project delivers results on time.
A Digital Marketing Complete Analysis compares your company’s performance data with your competitors using thousands of data points to formulate a clear and doable digital marketing growth strategy that is tailored to your business.
Tell us what you need, we will work to help you achieve the objective and tailor a solution that works for your budget and timing.
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