Recent Work

Outsourced CMO

Part-time all aspect of CMO for Q3
Marketing coaching and training
New marketing personnel training
Sales team coaching, testing, training
New process training
SOP development (manuals for process & software)
Interviewing for 2022 marketing directors
Template creation for marketing processes
Template creation for sales processes

Contract - Marketing Operations

Project-based to help with all aspects of marketing and sales operations
Review all marketing and sales software
Improve utilization
Conduct business analytics, sales performance, forecasted customer segmentation
Software training
SOP/Manual development for Best Practices

Customer & Market Events Oversight

Q4 event planning and development
Develop appointment setting tools
Create personalized landing pages for sales teams
Create content for speaking engagements at events
Event setup and booth traffic driving
PR/media outreach at event (before, during, post)
Event onsite management - start to finish logistics

CRM Customer Contact Cleaning

Identify outdated, old, "dead" contacts and remove
Review all 'bounces" from salesforce.com
Add new contacts to salesforce.com

Internal New Employee Product/Sales Training

Help analyst department achieve comfort with customer communications
Work with executive on goals for all new employees and an understanding of various customer segments
Train on customer personas
Train on company products and their positioning
Role play with new employees (non sales) to advance their command of products, customers, and sales

New Website

Modernize website for established construction company
Update logo, create new tagline
Create photos and video content inventory
Interview team members and recent clients to create video and audio of customer satisfaction
Create SEO
Create library of marketing messages & content

PR, Corporate Communications

Create stories for Q4 marketing
Target media outlets for investment firm
Edit arsenal of content for use on social, LI, and web
Coordinate media interviews with CEO

Marketing Content Inventory

Create baseline templates for use with marketing
Create sales tools and digital collateral
Create calendar for usage
Train on best practice with marketing graphics team
Help integrate with software